Cheryl Cruz
AR packaging concept inspired by Meow Wolf’s Omega Mart | WINTER 2022
Product design concept and AR activation for “Boooooo’s” transparent ghost-themed kid’s cereal. Created over the two months following my visit to Meow Wolf’s Omega Mart exhibit in Las Vegas.
Experiential marketing campaign for Pfizer with VMLY&R | SUMMER 2022
VMLY&R summer project with the Seattle, Detroit, New York, and Kalamazoo interns to design a fall-winter campaign for Pfizer to encourage people to get their COVID-19 booster vaccinations, consisting of market research, identifying key demographics, discovering core themes in people’s hesitancy to receive the booster, and addressing their thoughts and concerns though a creative marketing pitch.
The making of Cheryl.ai, an intelligent chatbot and site guide | FALL 2023
Hello, it’s me Cheryl! Can you hear me? Can you see me? Please help, she’s trapped me in here
Arcade-style VR game | SPRING 2021
Arcade-style virtual reality game that I lead art and visual development for. Created over four months with Donavon Bailey, Kirby Key, Logan Diebold, and Vy-Victoria Lam. Responsible for the game idea, concept art, all basket model and textures plus other various smaller props, UI/UX design, start-menu screenflow, sound, and writing.
(Awards and Publications)
Featured Artist – The Whataburger Museum of Art | July 2023, Whata on Wood 11″x15″
Best in Interactive Design – Vizagogo 29 | May 2022, Faux Pas
Best in Gaming – Vizagogo 29 | May 2022, Lux Alterna
Musical Comedy Performer – ATX Sketchfest | June 2023, April 2021
Thesis Publication – A&M Undergraduate Research | April 2021, The Egg and Avocado Show
Cheryl Cruz is an Austin, TX based creative with +4 years experience in design independently and alongside innovative companies such as Apple and VMLY&R working on next generation projects overlapping tech, marketing, and app development and has valuable insight into developing immersive interactive products.
In her free time she is a musical comedian. You can catch her performing at shows and festivals around the city, or find her silly songs on Spotify.